Print bookPrint book

Guidelines For Creating Your First Digital Marketing Campaign

Site: Technology-Enabled Learning Lounge
Course: Digital Marketing
Book: Guidelines For Creating Your First Digital Marketing Campaign
Printed by: Guest user
Date: Saturday, 24 October 2020, 12:59 PM

Introduction

An effective campaign demands a great deal of time, patience and planning. The following guidelines might prove useful if you are running a Digital Marketing Campaign for the first time. 

  • Outline Your Individual/ Company Marketing Goals
  • Determine Your Budget
  • Perform Marketing Research
  • Determine Your Target Personas
  • Outline Campaign Goals
  • Content Creation
  • Promotion & Execution
  • Train Internally
  • Analyze


Case Studies

To help you get started, here is list of case studies:

https://business.pinterest.com/en/success-stories

https://www.mikegingerich.com/blog/pinterest-marketing-case-study/

https://www.smartinsights.com/digital-marketing-platforms/c-pinterest-case-studies-drive-engagement/

https://summertannhauser.com/blog/5-case-studies-power-of-pinterest

https://www.cmswire.com/cms/customer-experience/social-media-marketing-case-study-pinterest-and-lowes-021474.php

The aim is to help you get an idea of what you want to do on Pinterest. The more you read, the more inspiration you get and you also see the similarity between the different strategies. But do not copy/paste!


The work to be done

  • Identify the business or theme you want to promote
  • Identify your aim
  • Identify your financial means (note that some free options are also available and that we do not provide any finance). 
  • Identify your strategy
  • Create a Pinterest business account. This is free and provides a number of tools for analytics purposes and the ads platform. You only pay to promote a pin. You can also encouraged to convert your personal account to a business one.
  • Create a number of boards and pins. Start with a small number and then add to these. Add necessary descriptive text.
  • Create links to other social media for bonus marks. Similarly create links on other media to promote your Pinterest pins.
  • Join a Group Board which matches your content so as to get more followers.
  • Add new boards and pins regularly. Similarly you can delete old and non-popular content.


The Metrics

The analytics facility associated with the Pinterest business account gives access to a number of metrics.

Some examples of groupings (tabs) are:

  • Site Metrics, 
  • Most Recent, 
  • Most Repinned and 
  • Most Clicked. 

Some more details about the different metrics are also available in the case studies as well as how they are used to boost popularity.

Data can also be exported to a spreadsheet format for further analysis.

You are expected to view the details of the metrics regularly and take corrective action if necessary.