Guidelines For Creating Your First Digital Marketing Campaign

The Metrics

The analytics facility associated with the Pinterest business account gives access to a number of metrics.

Some examples of groupings (tabs) are:

• Site Metrics, 
  
• Most Recent, 
  
• Most Repinned and 
  
• Most Clicked. 
  

Some more details about the different metrics are also available in the case studies as well as how they are used to boost popularity.

Data can also be exported to a spreadsheet format for further analysis.

You are expected to view the details of the metrics regularly and take corrective action if necessary.