12. Your case for Change
We’ve suggested thus far that digital leaders start the decision making process with a vision. Instead of starting with a technology solution.
Before we make a case for change, we also need to look at what is needed. When making decisions, there is a tension between trying to identify needs vs offering solutions. Information (or data) about inputs, processes, outputs, outcomes, satisfaction etc. allows us to identify needs.
Use surveys and questionnaires to systematically gather data about your needs