Discussion Forum: Digital Marketing
Ways to Make Money Selling Online Courses
How to make a profit in online education.
Online education is a booming market, but with all the competition, it can be difficult to find a way to profit from an online course. In fact, many would-be educators wonder if this is possible.
Well, we believe so. To start, here are 7 proven ways to make money selling courses online.
1. Press on the front.
A one-time fee at the beginning of a course is usually the easiest for students to understand - and the easiest to implement. It also fits better with the model that most of us have to pay for education. We are used to paying for courses in advance. It is easier to justify and less intimidating than the idea of a recurring payment that never ends.
The initial fees also make it easier to sell more courses in the future. When your students are already paying a monthly subscription, they may hesitate to pay more because they feel they have already paid their debts. An upfront fee makes it easy to set expectations about what users are paying.
2. Offer the course for free and then charge for certification.
This the model was successfully used by Coursera to earn more than $ 1 million in its first year. It seems counterintuitive because you are offering the "valuable" part of the course (the learning) for free essays. But it can work for you for several reasons:
This builds confidence. Students can enroll in their courses without worrying about whether they are making the wrong decision.
You can quickly create an email list of people interested in marketing.
Certification has professional value - and it is something people pay for.
Given these benefits, charging for certification may just be the easiest way to sell your course online.
3. Charge a subscription.
I said before that we are used to paying for education in advance, as a monthly fee. But this is not entirely true. Most of us are willing to pay recurring fees for ongoing lessons - music lessons, private lessons, sports - as long as we believe that we will continue to gain value from those lessons over time.
This also applies to online learning. Students are hesitant to sign up for a subscription service if they think of their course as a ready-made program. But creating a continuous learning program that will keep your students coming back indefinitely requires much more commitment from you and your students.
4. Use a layered payment system.
You do not need to charge the same fees for all services. If you operate on a subscription model, some levels may be free, but then you will be charged for “premium” functions. Likewise, you can offer free or reduced-rate introductory courses and start charging more as soon as your students enter advanced material.
5. Pre-sell your course.
This is not as crazy as it sounds. In fact, entire sectors of the Internet are built on pre-sale products (see: Kickstarter and Indiegogo). In fact, not too long ago, I dropped a good part of the change myself, funding the development of an online learning application. So, when I say that pre-sales work, I'm talking based on the buyer's experience.
Pre-ordering is a great idea for several reasons:
You don't have to guess what your students are interested in.
You avoid the sunk cost fallacy because you are not tempted to keep pouring resources into a course that doesn't sell.
You can use a free pilot lesson to test your idea and build a list of subscribers.
You will have ample motivation to take your course, without wasting energy and wondering if it will work.
You don't need to be ashamed of that either. If you have an audience, go ahead and do some research on which course would be most useful to them. Then, create a fundraising campaign. If you don't meet your goal, don't take the course.
6. Sell your course online for free - then channel it to a product or service.
This is another way to make money from "free": use your course as part of a sales funnel for something else. You may have a side business that sells a product line. Create a course on how to use them. Or perhaps you have written a self-help book: offer your course as a free benefit to anyone who purchases it.
Better yet, use your online course to sell consulting services. You can set up an online scheduling system and conduct private sessions with those who need individual training.
Likewise, if you already have a significant online presence (you are a blogger, you sell a successful product, you are an online consultant), creating an online course is a natural extension of your business model.
The Internet and the new information and communication technologies are elements that emerged recently that, however, have completely transformed society. Today most young people see almost inconceivable a a world without WhatsApp, Facebook, Instagram, Snapchat, or YouTube. But although today's little ones are born in a world where these applications, social networks, and technologies are omnipresent, they are not born knowing how to use them and despite the fact that they are extremely powerful and very useful tools that facilitate life and communication, they also have their risks.
Thus, it is necessary to teach minors to use them. How to educate children on the use of the Internet so that they make good use of this resource? In this article, we propose to offer some guidelines and advice in this regard.
Many of us remember a time in our lives when the Internet was a completely unfamiliar concept to most of the population and we couldn't imagine we would buy essay online. Even for those of us who were born in the 90s, when the subject was already a little more developed, it was something new and strange to which we had to adapt at the time. Other people saw it being born later in their lives, having greater difficulties in understanding its operation.
Since then, the network of networks has evolved in an incredible way, increasing its potential and allowing the emergence of multiple technologies and basic applications in our day to day. Today's children are already digital natives (a concept proposed by Prensky in 2001), born in an environment in which new technologies are already fully integrated. This fact means that there are differences with respect to past generations, even at the neurological level.
They have greater multitasking capacity, greater flexibility, and greater decision-making capacity, but at the same timeless memory capacity, less perseverance and less capacity to postpone rewards and results.
How to educate children in the use of the Internet
Networks are a powerful tool that makes it easy for us to multitask and communicate at a distance, but they also have a dark side. The fraudulent use of networks, online scams, cybercriminals, grooming, and cyberbullying are examples of this. Learning to use new technologies is essential to be able to make good use of them. And that is why below we indicate a series of tips to help educate in its use.
1. Get informed
When educating children and adolescents in the use of new technologies we have to take into account a very relevant factor: while many of us have seen the birth of the Internet as something that has happened throughout our lives, the new generations were born with them as an element present throughout the world. For them, it is something that is natural and intuitive.
2. Get updated
Technology advances very quickly, and it would be advisable for us to keep ourselves informed of the characteristics of the news and the different networks in order to be able to educate with knowledge of the facts. It is fundamentally about being up-to-date and knowing the type of digital environments they inhabit and the connections that they currently have. For example, it is not the same to regularly use places in which the very young are the majority, such as Instagram or Curiouscat.me, as it is to use internet forums on philosophy or technology.
3. Tell them about their risks
Networks are something that is taken for granted and there is generally a high perception of security around them. It is necessary to explain to minors that although they have many advantages, they also have risks, and clearly state them. It is not about the unfounded scare, but rather to show that there are significant risks.
4. Do not prohibit the use of the network
As we have mentioned previously, the use of information and communication technologies or ICT is an element present in our lives, and in the case of today's children from birth. Some people may think that banning its use may be a way to avoid potential misuse and problems. However, we are facing a practically ubiquitous tool in our day to day life and it is advisable to learn to drive quickly. Prohibiting would only make the child not have knowledge of how it works and if they were to use them they could run a much greater danger due to ignorance. We must monitor, not prohibit.
5. Generate limits and rules of use
Not prohibiting does not imply uncontrolled use of the networks by the minor. It is necessary to establish rules and hours of use, especially when children are young, in order to learn to balance the use of networks with other activities, both duties and obligations and forms of leisure.
6. Sailing together
The best way to teach is by example. Surfing the net with children and showing them different technologies, applications, games and information can be a way of making them see the wonders of technology while educating them on how to use it. In addition, it means sharing a moment with the children that can be a source of learning, fun, and strengthening of bonds.
7. The role of privacy
Although in part associated with the point of risks, this element stands out for being fundamental and one of the most consequential. Making them understand what privacy is and the importance of each of the data they publish, what should or should not be published, and the associated risks and how to protect such privacy is one of the fundamental aspects of the education and protection of minors in what referring to virtual environments.
8. Control parental
The creation of safe virtual environments are suitable for young children, in such a way that content that could be offensive or traumatic for minors is blocked.
9. Be interested
Another the aspect of great relevance is the fact that the adult, family member or caregiver in charge of the minor is interested in their activity on the network. Not invasive or demanding, but communicative and supportive. Many problems in the network are not communicated to parents due to fear or shame, when our help could contribute to solving the problems that may arise. The type of relationship that we establish with the relationship between the minor and the networks can greatly affect the level of trust and communication of problems in this area.
10. Respect their privacy
As they grow older, minors will increasingly demand greater intimacy and privacy. Checking the text messages they receive or their Facebook is not pleasant for almost any teenager and can generate the perception of mistrust towards him or her.