Discussion Forum: Relationship Marketing
Discuss among your peers, in this forum, the following questions:
(a) What do you understand by the term ‘Relationship Marketing’?
(b) Outline the main reasons to pursue CRM in organisations.
(c) What do you understand by the term ‘Paradigm Shift in Marketing’?
(d) Outline the main differences between ‘Transactional Marketing’ and ‘Relationship Marketing’.
(e) What do you understand by the term e-CRM?
(f) For digital marketing campaigns, discuss the main challenges and limitations of e-CRM concept.