Digital Marketing

Case Study: Youtube recommendations system

Read the documents found at https://www.quora.com/How-does-YouTubes-recommendation-algorithm-work and http://trouvus.com/how-does-the-youtube-recommendation-system-work/, the attempt the following questions:

• Explain the purpose of Youtube’s recommendation engine.

• Identify some of the challenges faced by Youtube to provide personalised recommendation.

• Determine how you would categorise this recommendation system. Also identify some factors to be used to assess similarity.
  

Work out the above in a word document and upload on the platform.