Learning Activity 1: Digital Marketing Channels
Case study
We are going to look at digital marketing channels used in an electoral context by the Obama team. This topic is covered in a large number of articles, case studies and even scientific documents.
Case study 1 - Available at: https://fulcrumtech.net/resources/social-email-media-obama-romney/
Go through the case study and then answer the following questions:
- How did the Obama 2008 campaign differ from previous ones? How did Obama 2012 differ from Obama 2008?
- Identify the digital marketing channels used in the campaigns. Were they the same in both campaigns?
- Why were digital marketing channels used?
- Identify how data collected was used in the campaigns.
Submission:
Work out the above questions in a word document and upload on the platform.