Why Needs Analysis and Audience Profiling?

So far you did an analysis of the need for your specific course and you created an audience profile of your potential learners. But why is it important to do that? Why not get started with putting the course together right away? After all, we are always short of time!

Well, having a good idea of why the course is needed and who the audience for the course may be will influence not only the design of the course, but also the media selection and the learner support strategies that will have to be implemented to support learners to be successful.