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◄ Course Assessment
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Course Learning Objectives
Course Structure
Course Assessment
Pedagogical Card
Unit 1: Part A - Introduction to Digital Marketing (PDF Format)
Unit 1: Part B - Digital Marketing Strategy and the Digital Marketing Plan (PDF Format)
Learning Activity 1: Digital Marketing Platform
Learning Activity 2: Buyer Persona in Digital Marketing
References & Further Readings
Unit Summary
Unit 2: The Online Marketplace (PDF Format)
Learning Activity 1: Online Marketplace
Learning Activity 2: Disruptive Technology
References & Further Readings
Unit Summary
Unit 3: Part A - Relationship Marketing and CRM Retention Strategies (PDF Format)
Unit 3: Part B - CRM and Database Marketing and Customer Lifecycle Communication (PDF Format)
Learning Activity 1: Importance of CRM
Learning Activity 2: Permission Marketing
References & Further Readings
Unit Summary
Unit 4: Evaluation and Improvements (PDF Format)
Learning Activity 1: Success Rate
Learning Activity 2: YouTube Recommendations System
References & Further Readings
Unit Summary
Unit 5: Digital Marketing Channels (PDF Format)
Learning Activity 1: Digital Marketing Channels
Learning Activity 2: Experiment with Facebook
References & Further Readings
Unit Summary
Unit 6: Search Engine - An Introduction (PDF Format)
Learning Activity: Search Engines
References & Further Readings
Unit Summary
Unit 7: Trends in Digital Marketing (PDF Format)
Case Study 1: KODAK
Case Study 1: NOKIA
References & Further Readings
Unit Summary
Guidelines For Creating Your First Digital Marketing Campaign
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