Course Learning Objectives

By the end of the course, you are expected to be able to:

  • provide students with the essential philosophies and practices of marketing and digital marketing technologies.

  • equip students with specific knowledge in the areas of digital marketing communications

  • familiarise students to methodologies, tools and technologies involved in digital marketing.

  • provide students with sufficient background that will allow them to pursue their careers in the Digital Marketing area.


Last modified: Thursday, 14 June 2018, 7:09 AM