Course Learning Objectives
By the end of the course, you are expected to be able to:
- provide students with the essential philosophies and practices of marketing and digital marketing technologies.
- equip students with specific knowledge in the areas of digital marketing communications
- familiarise students to methodologies, tools and technologies involved in digital marketing.
- provide students with sufficient background that will allow them to pursue their careers in the Digital Marketing area.
Last modified: Thursday, 14 June 2018, 7:09 AM