There are no examinations; course is fully assessed by coursework as specified below:

Activities consist of Case studies that have been to be critically analysed based on the concepts learned in the different units


Participation is graded on attendance, leading class discussions on your assigned case study and discussion questions, and asking smart questions of your colleagues.

Your final grade will be determined by your understanding of the course materials, case study analysis, and ability to creatively apply the concepts in real world scenarios via the final group project. Particular emphasis is placed on having a solid foundation of qualitative and quantitative data to back up your recommendations for campaigns.

Grades will be determined by the following breakdown:

Tests: 50% 

Final Group Project: 40%  

Last modified: Thursday, 14 June 2018, 7:10 AM