References & Further Readings

1. Internet World Stats (2015) World Internet Users Statistics [Online] http://www.internetworldstats.com/stats.htm 

2. Aufray, J., 2009. Master International Business & Marketing, IDRAC Lyon (2009)

3. Duermyer, 2017. https://www.thebalance.com/can-you-really-make-money-with-affiliate-marketing-1794168 

4. Oliveira, A., 2017. A Four-Step Guide To Creating Your Digital Marketing Plan, https://www.forbes.com/sites/forbesagencycouncil/2016/11/17/a-four-step-guide-to-creating- your-digital-marketing-plan 

5. McDonald, M.,2012. Market Segmentation: How to do it, how to profit from it, John Wiley & Sons. 

6. Stern, C.W. and Deimler, M.S., 2006. The Boston Consultancy Group on Strategy: Classic concepts and new perspectives, John Wiley & Sons.

7. Chaffey, D. and Ellis-Chadwick, F., 2015. Digital Marketing Strategy, Implementation and Practice, 6th edition. Financial Times/ Prentice Hall, Harlow.

8. Kingsnorth, S., 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing, Kogan Page,  Business & Economics 

9. Chaffey, D. Smith, P.R., 2017. Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing 5th Edition, Routledge ,  ISBN-13: 978-1138191709

10. Brodo, R., 2015. | Business Acumen, http://www.advantexe.com/blog/how-digital-marketing-is-redefining-customer-segmentation 

11. Gangeshwer, D.K., 2013. E-Commerce or Internet Marketing: A business review from Indian context. International journal of u- and e-service, science and technology, 6 (6), 187-194.

12. Khan, F., & Siddiqui, K., (No date). The importance of Digital Marketing. An exploratory study to find the perception and effectiveness of Digital Marketing amongst the marketing professional Pakistan. 

13. Pineiro-otero, T., & Martinez-Rolan, X., 2016. Understanding Digital Marketing – Basics and actions. Spring international publishing Switzerland. 

14. Satya, P., 2017. A study on Digital Marketing and its impact. International Journal of Science and Research, 6(2). 

15. Yasmin, A., et al., 2015. Effectiveness of Digital Marketing in the challenging age: an empirical study. International Journal of Management Science and Business Administration. Vol 1(5), 69-80.

16. Hudson, H., 2018. 7 Digital Marketing Strategies That Work: A Complete Guide, https://blog.hubspot.com/marketing/digital-strategy-guide originally published August 23 2017, updated January 31 2018

17. Cave, J., 2016. Digital Marketing Vs. Traditional Marketing: Which One Is Better? https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing.

18. Jenni, R., 2017. Different Platforms for Digital Advertising. Available at: https://www.intenseblog.com/internet0marketing/7-different-platforms-digital-advertising.html

Web links

1. https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article 

2. https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article  

3. https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/  

4. https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ 

5. https://www.zazzlemedia.co.uk/blog/coca-cola-digital-marketing 

6. https://www.digitalseoguide.com/digital-marketing/how-to-create-a-digital-marketing-strategy/ 

7. http://www.mediaocean.com/digital-marketing-guide/overview-history  

8. https://www.webintegrations.co.uk