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6. Stern, C.W. and Deimler, M.S., 2006. The Boston Consultancy Group on Strategy: Classic concepts and new perspectives, John Wiley & Sons.

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8. Kingsnorth, S., 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing, Kogan Page,  Business & Economics 

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10. Brodo, R., 2015. | Business Acumen, http://www.advantexe.com/blog/how-digital-marketing-is-redefining-customer-segmentation 

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16. Hudson, H., 2018. 7 Digital Marketing Strategies That Work: A Complete Guide, https://blog.hubspot.com/marketing/digital-strategy-guide originally published August 23 2017, updated January 31 2018

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Web links

1. https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article 

2. https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article  

3. https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/  

4. https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ 

5. https://www.zazzlemedia.co.uk/blog/coca-cola-digital-marketing 

6. https://www.digitalseoguide.com/digital-marketing/how-to-create-a-digital-marketing-strategy/ 

7. http://www.mediaocean.com/digital-marketing-guide/overview-history  

8. https://www.webintegrations.co.uk

Last modified: Thursday, 17 May 2018, 1:42 AM