This Unit focuses on how IT, Digital Media and Online Marketplaces have radically changed our world. Indeed the changes are profound and has had an impact on businesses, customers and marketing eventually. Some of the latest development in Online Marketplaces are discussed, especially when it comes to BlockChain Technology. This Unit ends with a Case Study depicting how eBay has been able to position itself as a key player in the Online Marketplace business.

Last modified: Wednesday, 6 June 2018, 12:31 AM