References & Further Readings

Success rate

• https://www.salesforce.com/blog/2015/01/2015-state-of-marketing.html

• https://www.emarketer.com/performance

• https://www.google.com/analytics/

• https://moz.com/
  

Churn Rate

• https://www.zorraquino.com/en/dictionary/digital-marketing/churn-rate.html

• https://www.retentionscience.com/blog/why-measuring-your-customer-churn-rate-increases-revenue/
  

Recommendation system

• https://www.youtube.com/watch?v=eMlcMAa0IOg

• https://www.youtube.com/watch?v=u_V9o2HDCTE

• https://www.youtube.com/watch?v=hqFHAnkSP2U

• https://www.quora.com/Which-companies-use-recommender-recommendation-systems

• http://recommender-systems.org/

• https://www.youtube.com/watch?v=S4RL6prqtGQ

• https://www.pointillist.com/blog/customer-behavior-data/
  

Activities

• https://blog.kissmetrics.com/how-netflix-measures-you/

• https://blog.kissmetrics.com/how-netflix-uses-analytics/

• https://blog.kissmetrics.com/how-netflix-maintains-low-churn/

• https://www.quora.com/How-does-YouTubes-recommendation-algorithm-work

• http://trouvus.com/how-does-the-youtube-recommendation-system-work/

• https://conversionxl.com/blog/reduce-churn/