References & Further Readings

Success rate

  • https://www.salesforce.com/blog/2015/01/2015-state-of-marketing.html

  • https://www.emarketer.com/performance

  • https://www.google.com/analytics/

  • https://moz.com/


Churn Rate

  • https://www.zorraquino.com/en/dictionary/digital-marketing/churn-rate.html

  • https://www.retentionscience.com/blog/why-measuring-your-customer-churn-rate-increases-revenue/


Recommendation system

  • https://www.youtube.com/watch?v=eMlcMAa0IOg

  • https://www.youtube.com/watch?v=u_V9o2HDCTE

  • https://www.youtube.com/watch?v=hqFHAnkSP2U

  • https://www.quora.com/Which-companies-use-recommender-recommendation-systems

  • http://recommender-systems.org/

  • https://www.youtube.com/watch?v=S4RL6prqtGQ

  • https://www.pointillist.com/blog/customer-behavior-data/


Activities

  • https://blog.kissmetrics.com/how-netflix-measures-you/

  • https://blog.kissmetrics.com/how-netflix-uses-analytics/

  • https://blog.kissmetrics.com/how-netflix-maintains-low-churn/

  • https://www.quora.com/How-does-YouTubes-recommendation-algorithm-work

  • http://trouvus.com/how-does-the-youtube-recommendation-system-work/

  • https://conversionxl.com/blog/reduce-churn/

Last modified: Wednesday, 6 June 2018, 5:10 AM