Unit Summary

This Unit discussed some of the recent trends happening in Digital Marketing. Technology and Digital Marketing are evolving at an exponential rate and businesses must be sure to maximise on these technological advances so as not to be left out of this race. Augmented Reality, Personalisation, Social Analytics and Artificial Intelligence are slowly but surely changing the Digital Marketing Landscape. This unit also discussed some case studies to give more of an applied insight of the use of Digital Marketing.

Last modified: Wednesday, 6 June 2018, 12:56 AM